The brief
SBS Jaipur wanted Meta Ads to drive actual product sales, not just reach or engagement. The campaigns focused on sale-led creatives, product demand and conversion-driven targeting.
The real goal
Turn social media attention into measurable purchases.
What the client needed
- Drive more product purchases
- Maintain strong ROAS
- Reach relevant shoppers
- Generate cost-efficient traffic
- Scale sale campaigns profitably
What we did
From campaigns to conversions. From clicks to revenue.
- Sale-led creatives built around products with proven demand
- Conversion-optimised campaigns aimed at likely buyers rather than reach
- Budget shifted weekly toward the best-performing ad sets
- Purchase tracking verified so ROAS figures could be trusted
The results
Across 56 campaigns:
- ₹14.10L in website purchases
- 11.18X average purchase ROAS
- 112.7K landing page views
- 8.49% CTR
- ₹0.88 CPC
Every rupee spent should earn something back. This one earned eleven.
What made the difference
Optimising for purchases instead of engagement changed who saw the ads, and that is where the ROAS came from.