AI search, AEO and GEO: how to get your brand cited by AI assistants
More buyers now ask ChatGPT, Gemini and Google AI Overviews before they search. What AEO and GEO mean, and six practical steps to get…
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How to read ROAS without fooling yourself
A 6X ROAS can still lose money, and a 2X ROAS can be your best campaign. How to judge ad performance against margins, attribution…
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The technical SEO checklist for a website migration (so your traffic survives)
Most migrations lose traffic for reasons nobody checks: status codes, redirect chains and indexation. Here is the checklist we use before, during and after…
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