The brief
Car Deal Karo wanted Meta Ads to generate qualified buyer enquiries and calls for its used-car business in Rajasthan, using lead generation, call campaigns and product-led creatives.
The real goal
Turn local car demand into real buyer enquiries.
What the client needed
- Generate more car-buying leads
- Drive direct customer calls
- Reach relevant local buyers
- Keep cost per lead efficient
What we did
Volume is easy. Volume that sales can actually call back is the job.
- Lead form and call campaigns targeting local buyers
- Product-led creatives showing real available cars
- Lead quality checks fed back into targeting
- Cost per lead monitored daily
The results
Strong enquiry volume at a controlled cost:
- ₹16.15K total ad spend for the month
- 1,700+ car-buyer leads with 94% accuracy
- 300+ calls
- 2.5L people reached
Quality leads first, every time.
What made the difference
Checking lead quality and feeding it back into targeting kept accuracy at 94% while volume grew.