The brief
Ameerah is a fashion ecommerce brand focused on premium, comfortable nightwear, including plus-size options from S to 10XL. The strategy focused on product-led campaigns, offers and conversion-focused creatives.
The real goal
Turn social attention into consistent fashion sales.
What the client needed
- Scale winning products and campaigns
- Maintain profitable ROAS
- Promote offers and new collections
- Drive consistent ecommerce revenue
What we did
Scale is only good news if the margins come with it.
- Identified and scaled winning products and collections
- Dedicated campaigns for offers and new launches
- Prospecting and retargeting structure across 70 campaigns
- ROAS guardrails before every budget increase
The results
The campaigns generated serious revenue while staying profitable:
- ₹1.23Cr website purchases
- 6.31X average purchase ROAS
- ₹19.47L total ad spend
Over a crore in sales, with every campaign held to a ROAS floor.
What made the difference
Clear ROAS guardrails let the brand scale spend confidently instead of guessing.