The brief
PlusSizeKurti needed Meta Ads to drive consistent website sales for its plus-size fashion products, with sale promotions and product-specific campaigns.
The real goal
Turn Meta Ads into a predictable sales channel.
What the client needed
- Increase online purchases
- Promote high-demand products and sales
- Maintain profitable acquisition costs
- Generate measurable revenue from Meta Ads
What we did
Predictable sales need a structure, not one lucky ad.
- Product-specific campaigns for best-selling styles and sizes
- Sale promotions timed around offers
- Continuous creative testing to find the messages that convert
- Scaling only the campaigns that held their ROAS
The results
The campaigns delivered strong returns:
- ₹15.91L website purchases
- 4.08X average purchase ROAS
- ₹3.90L total ad spend
- 31 campaigns
Paid social became a channel the brand could plan around.
What made the difference
Scaling only what held ROAS kept growth profitable instead of buying revenue at a loss.