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Marqent

SEO case study

SEO growth for a fresh used-car marketplace

Car Deal Karo went from zero to 3K organic clicks a month, 20+ top-5 keywords and 30+ qualified organic leads every month.

Car Deal Karo case study: 0 → 3K organic clicks in one month
  • 30+Qualified organic leads per month
  • 0 → 3KOrganic clicks in one month
  • 20+Keywords in Google's top 5
  • GEO/AEOPresence in AI search answers

The brief

Car Deal Karo is a used-car platform helping customers discover, compare and buy pre-owned cars in Jaipur and across Rajasthan, with financing, inspection, exchange and documentation support. As a fresh domain, it had almost no organic presence.

The real goal

Not to manufacture traffic, but to build the right traffic: buyers actively searching for a car in Rajasthan, turning into enquiries.

What the client needed

  • 30+ organic qualified leads every month
  • Grow organic traffic
  • Rank for high-intent keywords like “best car deals”
  • Build visibility in AI search results (GEO/AEO)

What we did

With a new marketplace, the order of work matters more than the volume of work.

  1. Mapped high-intent searches (city, model and budget queries) to the pages that should rank for them
  2. Built location- and inventory-led landing pages for Jaipur and wider Rajasthan
  3. Fixed technical basics: indexation, page speed and structured data for listings
  4. Structured answers and FAQs so AI search tools can understand and cite the site
  5. Tracked every organic enquiry back to its landing page

The results

Within the first month the channel was already producing qualified enquiries:

  • Generated 30+ organic leads
  • Increased organic clicks from 0 → 3K in one month
  • Achieved 20+ top-5 keyword rankings
  • Established GEO/AEO presence

The objective wasn’t to manufacture traffic. It was to build the right traffic.

What made the difference

Targeting buying intent from day one meant every new ranking had a direct path to an enquiry, so traffic and leads grew together.

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