The brief
LionParts operates in a highly competitive automotive and powersports market, where customers search with a clear need in mind: a specific part, accessory, vehicle category or product solution.
The real goal
Bring more high-intent searches into the business through organic search.
What the client needed
- Increase organic traffic
- Capture commercial search demand
- Improve click efficiency
- Build a stronger organic lead channel
What we did
Customers here already know what they want, so relevance beats volume.
- Mapped part, accessory and vehicle-category searches to the right pages
- Optimised commercial pages for transactional queries
- Improved snippet click-through with clearer titles and descriptions
- Tracked commercial keyword coverage and clicks monthly
The results
A clear improvement in organic demand capture:
- +35.1% organic clicks
- 1.9K commercial rankings
- 1K+ additional clicks in one month
- Transactional queries targeted and ranking
When the searcher already knows the part number, being the most relevant result is everything.
What made the difference
Focusing on transactional queries meant the extra clicks were from people ready to buy, not just browse.